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CDP: Personalization integration

Warning

This contains the basic info you need to integrate personalization with your CDP, from capturing data to using it for segments and personalized content.

The technical details and prerequisites, however, can be found in the Personalization guide.

Connection

This is information you need if you are building personalized content. For example, Dropsolid has a module which enables the use of Paragraphs or Content blocks to be shown based on a visitor Segment. The info in the ‘Connection’ subtab is needed to set up that module.

Capture

Before you can use segments and visitor data, however, you need to capture that data. The Capture tab tells you how to include the script that does this.

There is also more info to be found about capture script integration in the support pages.