Emails¶
Mautic's email feature is a comprehensive tool for marketers to engage with their audience through personalized and automated email campaigns. With its ability to create different types of emails, track user engagement, and manage sending queues, Mautic provides a versatile platform for email marketing.
The platform supports two main types of emails: template emails and segment emails.
Info
What’s the difference between them?
Template emails are commonly transactional and are used in various automated processes such as campaigns, form submissions, and point triggers. They are designed to facilitate a transaction or provide information related to a user's interaction with a business.
On the other hand, segment emails are marketing emails by default and are used to promote products, services, or events to a broader audience. These emails are assigned to specific segments upon creation.
FAQ¶
Is there a way to preview emails other than using the builder? Can we preview the variables and dynamic content as well?
When you save an email, there's an option to pick an example contact to preview your emails.
Another way would be to create a contact for you, using your email address or a test email address, to send examples as if you would be the contact.
Can we add custom code within the native builder?
Yes, there's a button showing a pencil icon. It'll open the code editor.
In general, everything you'd like to add would work in MJML (instead of HTML). Something to note is that email clients disable scripts execution to avoid infecting computers just by opening an email, even if your code is secure.