Creating Tags

Tags are a powerful way to label and segment contacts in Mautic based on their attributes or actions. Tags can be used to trigger campaigns, personalize content, or analyze contact behavior.

Steps

1. Log in to your Mautic instance
2. Click on the "Tags" menu item on the left sidebar to open the Tag Manager
3. Click the "New" button at the top right to create a new tag
4. Enter a name for your tag that is clear and descriptive
5. Save the tag by clicking the "Save & Close" button

Warning

You cannot edit their name later.

Results

Your new tag is now ready to be applied to contacts. There are several ways to tag contacts:

• Manually select one or more contacts and add the tag Assigning tags to contacts
• Use a form or landing page to automatically tag contacts based on their inputs
• Set up a campaign or point trigger to tag contacts when they take certain actions
• Use the API to programmatically add tags to new or existing contacts

Success

Establish a consistent naming convention for your tags to keep them organized as your database grows. For example, use prefixes like "Interest:" or "Event:" to group related tags. Avoid creating duplicate or ambiguous tags that could lead to confusion.

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