Working with replies to text messages¶
Monitoring text message replies in a Campaign can be crucial for personalized communication and marketing automation.
Mautic has a feature which allows you to track specific patterns in replies and take appropriate actions, such as updating contact preferences or triggering further campaign actions.
Steps¶
- Create a Campaign in Mautic and open the event panel.
- Add a decision to the Campaign that tracks replies and looks for the specified pattern, it’s called 'Sends a text message'.
- Define the pattern to match in the 'Pattern the reply should match' field (e.g., 'red' for color preference).
Note
If your message contains language, such as reply from the Contact using the word ‘Red’ to a question of their favorite shoe color, Mautic looks for incoming Text Messages with that pattern. In this example, you may add an action on the decision’s Yes path for adding a color preference to the Contact’s profile.
- Configure actions for the decision's Yes path, such as updating the contact's profile or triggering another campaign action.
- Monitor incoming replies to ensure they are being processed correctly and actions are being triggered as expected.
Success
Incoming SMS replies show up on the contact's timeline.