How-To: Mautic - Tags¶
Tags function as labels or sticky notes that can be added to or removed from a contact. They serve as a way to mark contacts with specific attributes or actions, making it easier to manage and segment them for targeted campaigns.
They are particularly useful for personalizing content and ensuring that contacts receive relevant information based on their interactions and behaviors.
Info
While tags themselves cannot be used directly as a source for campaigns, they can be used to filter contacts within segments.
Why to use tags?¶
They are instrumental in personalizing content for contacts. For example, when a contact downloads an asset, a tag can be set to ensure they do not receive redundant offers for the same asset. This helps in delivering more relevant content and improving user experience.
Tags can also drive dynamic web content, showing appropriate content based on the tags assigned to a contact.
Success
This functionality also provides an additional layer of differentiation within Segments, making it easier to manage and target even more specific groups of contacts.