How-To: Mautic - Points¶
Points provide a way to score and measure the engagement level of Contacts. They are an indicator of a Contact's progress and interactions with your marketing campaigns.
Points also help marketers identify which Contacts are the most engaged based on their behaviors.
How do they work?¶
Contacts earn points by completing various actions, such as form submissions, email opens, page visits, etc.
These actions have point values assigned to them. When a Contact completes an action, they are awarded the corresponding points.
Once a Contact earns a certain threshold of points, they can be automatically moved to the next stage, such as into your CRM system.
Success
This allows you to identify the most engaged Contacts that are ready for direct outreach.