How-To: Mautic - Tokens

Tokens are placeholders used within emails, landing pages, and other communications, which automatically get replaced with personalized information (like a contact's name, email, or custom field data) when the message is sent, enhancing the personal touch and relevance of the content.

Info

The default value – called Fallback Text – is specified after the | character. Consider this example:

For example, if a contact doesn’t have a First name while using this token Hi {contactfield=firstname|there,, the email will send the phrase as Hi there.

Contact fields

Variable name	Variable syntax
Attribution	{contactfield=attribution}
Attribution Date	{contactfield=attribution_date}
Address Line 1	{contactfield=address1}
Address Line 2	{contactfield=address2}
Country	{contactfield=country}
City	{contactfield=city}
Company	{contactfield=company}
Contact ID	{contactfield=id}
Email	{contactfield=email}
Facebook	{contactfield=facebook}
Fax	{contactfield=fax}
First Name	{contactfield=firstname}
Foursquare	{contactfield=foursquare}
Google+	{contactfield=googleplus}
Instagram	{contactfield=instagram}
IP Address	{contactfield=ipAddress}
Last Name	{contactfield=lastname}
LinkedIn	{contactfield=linkedin}
Mobile Number	{contactfield=mobile}
Phone Number	{contactfield=phone}
Position	{contactfield=position}
Skype	{contactfield=skype}
State	{contactfield=state}
Twitter	{contactfield=twitter}
Title	{contactfield=title}
Website	{contactfield=website}
Zip Code	{contactfield=zipcode}

Contact Owner fields

Variable name	Variable syntax
First Name	{ownerfield=firstname}
Last Name	{ownerfield=lastname}
Email	{ownerfield=email}
Position	{ownerfield=position}
Signature	{ownerfield=signature}

Company Contact fields

Variable name	Variable syntax
Address Line 1 (Company)	{contactfield=companyaddress1}
Address Line 2 (Company)	{contactfield=companyaddress2}
Annual Revenue (Company)	{contactfield=companyannual_revenue}
City (Company)	{contactfield=companycity}
Country (Company)	{contactfield=companycountry}
Description (Company)	{contactfield=companydescription}
Email (Company)	{contactfield=companyemail}
Fax (Company)	{contactfield=companyfax}
Industry (Company)	{contactfield=companyindustry}
Name	{contactfield=companyname}
Number of Employees (Company)	{contactfield=companynumber_of_employees}
Phone Number (Company)	{contactfield=companyphone}
State (Company)	{contactfield=companystate}
Website (Company)	{contactfield=companywebsite}
Zip Code (Company)	{contactfield=companyzipcode}

Mautic Component tokens

Variable name	Variable syntax
Asset link for Asset id#	{assetlink=25}
Focus Item id#	{focus=4}
Form id#	{form=83}
Landing Page link for page id#	{pagelink=17}

Email specific tokens

Variable name	Variable syntax
Signature	{signature}
Subject	{subject}
Tracking pixel	{tracking_pixel}
Unsubscribe Text	{unsubscribe_text}
Web View Text	{webview_text}
Web View URL	{webview_url}

Landing Page tokens

Variable name	Variable syntax
Meta Description	{pagemetadescription}
Title	{pagetitle}
Language bar	{langbar}
Share Buttons	{sharebuttons}
Success Message	{successmessage}

Preference Center Landing Page tokens

Variable name	Variable syntax
Lead Identifier	{leadidentifier}
Category List	{categorylist}
Segment List	{segmentlist}
Preferred Channel	{preferredchannel}
Channel Frequency	{channelfrequency}
Save Preferences	{saveprefsbutton}

Dynamic Web Content tokens

Variable name	Variable syntax
[Dynamic Content 1]	for example User-defined variable name

Contact Monitoring

Variable name	Variable syntax
Language	{language}
Title	{title}
Landing Page Title	{page_title}
URL	{url}
Landing Page URL	{page_url}
Referrer	{referrer}
Tracking pixel	{tracking_pixel}
UTM Campaign	{utm_campaign}
UTM Content	{utm_content}
UTM Medium	{utm_medium}
UTM Source	{utm_source}
UTM Term	{utm_term}

Custom fields

Date and time

When working with date and time fields, you can specify date and time formats based in your Mautic’s settings.

Variable syntax
{contactfield=aliasofyourcustomdatefield|datetime}
{contactfield=aliasofyourcustomdatefield|date}
{contactfield=aliasofyourcustomdatefield|time}

Note

Replace aliasofyourcustomdatefield with the alias of your custom field.

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