How-To: Mautic - Stages¶
Introducing stages¶
Think of stages as different parts of your marketing funnel. Your funnel is a pathway that leads from initial interest to eventual conversion.
Each stage has an associated weight you can use to track their progress. Think of it like this: the heavier something is (in terms of weight), the further down it goes in the funnel. So, the greater the stage weight number, the more advanced a contact is in their journey. Contacts can only go down: once they become heavier, can’t move backward to stages with lower weights.