Managing contact preferences manually

Managing contact preferences manually in Mautic is crucial for ensuring that contacts receive relevant communications based on their preferences. This can help improve engagement and reduce unsubscribe rates.

For example, updating a contact's preferences to receive only product updates instead of all newsletters can lead to more targeted marketing efforts.

Steps

1. Log in to your Mautic account.
2. Navigate to the Contacts page from the main menu.
3. Search for the contact using their email address or contact ID.
4. Click on the contact's name to open their profile.
5. Select the Preferences option within the dropdown on the contact's profile.
6. Review the current preferences to understand the existing settings.
7. Update the preferences by checking or unchecking the appropriate options based on the contact's desired settings, assigning Segments and other relevant changes.
8. Save the changes by clicking the Save button at the bottom of the preferences section.

Results

• Preferences are updated accurately reflecting the contact's desired communication settings.
• Contact receives communications according to their updated preferences.

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