Implementing Dynamic Web Content¶
Mautic displays the default content when the visitor doesn’t match any of the filter criteria, or the visitor isn’t a tracked/identified Contact. It’s important to have something in the default content, rather than an empty space.
For Campaign-based Dynamic Web Content, you specify the default content when you configure the Request Dynamic Content decision. In filter-based Dynamic Web Content, you create the default content on the page where you are inserting the slot, and Mautic replaces it with the Dynamic Content if the filter match.
Note
If you’re using Focus Items as your Dynamic Web Content and only showing specific Focus Items to specific audiences, you don’t need to have any default content, as Focus Items don’t physically take up space on your page.