Creating Point Groups¶
Point Groups allow you to categorize the score of your Contacts based on specific actions they take, such as opening an email, visiting a landing page, or downloading an asset. This enables more granular segmentation and reporting.
Success
Plan out your Point Group strategy in advance by mapping key Contact actions to sales goals and engagement levels.
Steps¶
- Navigate to the Points menu in Mautic and click Manage Groups
- Click the New button to create a new Point Group
- Enter a name and description for the Point Group
- Select a category to organize the Point Group
- Configure the availability options as desired
- Click Save & Close to create the Point Group
Results¶
You have created one or more Point Groups categorizing Contact scores
Point Groups usage¶
Using Point actions¶
You can change Contact’s Points within a Points Group by using Points Actions.
Using Point triggers¶
You can use Point triggers based on Point Groups to automatically trigger specific events within the system.
Campaign condition¶
You can use a condition based on Group Contact score in a Campaign.
Campaign action¶
You can use a Campaign action to increase or decrease the Group Contact score.
Form action¶
You can use a Form action to increase or decrease the Group Contact score.
Segment filters¶
Each Point Group adds a new filter for configuring the Segment.
Contact details¶
You can display Point Groups in the Contact details.
Group Report¶
You can generate a Report that contains information about Contact Point Groups.
Warning
Changing the Contact Group Points doesn’t trigger the Contact Points Changed Event Webhook